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The Search Agency Launches Award Program

socalTECH

The Search Agency , the Los Angeles-based search marketing agency and online marketing firm, said today that it has launched its own, annual awards program called the Stars of Search Award. The company said the awards will be given as part of the Direct Marketing Association''s annual conference.

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The Search Agency Unveils New Offering

socalTECH

Los angeles-based online search marketing provider The Search Agency said it has released a new offering today, which it is calling h(SEO). The firm said the new offering helps brands improve their brand visibility, and addresses both traditional search sites as well as social media, review sites, mobile, and niche publishers.

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Assume Your Market is People Like You, Then Fail

Startup Professionals Musings

An underrated portion of every startup effort must be about communication and marketing. By habit, people market to customers like themselves, because they know what they like and need. Kelly McDonald, who runs a top ad agency, takes on this challenge in “ How to Market to People Not Like You.” Proactively deal with naysayers.

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How to Market Your Startup to People Not Like You

Startup Professionals Musings

An underrated portion of every startup effort must be about communication and marketing. By habit, people market to customers like themselves, because they know what they like and need. Kelly McDonald, who runs a top ad agency, takes on this challenge in “ How to Market to People Not Like You.” Proactively deal with naysayers.

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Indianapolis is the “It Place” to Start a Startup?

Tech Zulu Event

We’re all so caught up in social media marketing and search engine optimization (SEO) that we tend to forget one on one relationships are the most powerful of them all. From left to right: Mike Coffey (DeveloperTown), Manpreet Singh (Seva Call), Jonathon Perrelli (Fortify.vc), Frank Gruber (Tech Cocktail).

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