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New Trends in Mobile and Online Marketing

SoCal Tech Calendar

Tuesday, December 4, 2012 -- Graziadio Alumni Network of Los Angeles presents their Small Business Breakfast Series: New Trends in Mobile and Online Marketing. accounting for 3 times the market value of the traditional ?Old it is critical to evaluate new trends in online marketing and the ?New Old Media?, New Media?.

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Covario Targets Mobile Web Sites

socalTECH

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. Tags: covario mobile site software. Pricing on the new offering was not disclosed. READ MORE>>.

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ServiceTitan Links With SEO Provider

socalTECH

Glendale-based ServiceTitan , which is developing software for helping plumbing, HVAC, and other service businesses manage their business, has linked up with search engine optimization (CSEO) provider Plumbing & HVAC SEO. ServiceTitan is led by Ara Mahdessian. READ MORE>>.

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The Search Agency Launches Award Program

socalTECH

The Search Agency , the Los Angeles-based search marketing agency and online marketing firm, said today that it has launched its own, annual awards program called the Stars of Search Award. The company said the awards will be given as part of the Direct Marketing Association''s annual conference.

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The Search Agency Unveils New Offering

socalTECH

Los angeles-based online search marketing provider The Search Agency said it has released a new offering today, which it is calling h(SEO). The firm said the new offering helps brands improve their brand visibility, and addresses both traditional search sites as well as social media, review sites, mobile, and niche publishers.

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ReachLocal Launches Trio Of Products, Targets Home Services

socalTECH

ReachSite helps provide search engine optimization, content optimization, and lead capture for companies, to help companies convert visitors into customers. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce.

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Assume Your Market is People Like You, Then Fail

Startup Professionals Musings

An underrated portion of every startup effort must be about communication and marketing. By habit, people market to customers like themselves, because they know what they like and need. Kelly McDonald, who runs a top ad agency, takes on this challenge in “ How to Market to People Not Like You.” Proactively deal with naysayers.