socalTECH

JANUARY 10, 2022

Los Angeles-based mPulse Mobile, which develops conversational AI software for the healthcare industry, says it has acquired HealthCrowd, a provider of healthcare communications services for the Medicaid market. mPulse Mobile is led by CEO Chris Nicholson. Financial terms of the deal were not announced.

Mobile 113

Mobile Funding Equity Acquisition 113

SoCal Tech Calendar

JUNE 20, 2012

Tuesday, June 26, 2012 -- Mobile Marketing. There's been a lot of excitement in the mobile advertising space lately as recent announcements from Facebook, Twitter, Google, and Apple, etc. The mobile phone is the perfect platform for marketers to engage consumers wherever they may be. See [link] (more)

Mobile 113

Mobile Marketing Advertising Google 113

socalTECH

FEBRUARY 20, 2014

Los Angeles-based Payvia , which is backed by Silver Lake Sumeru, said today that it has rebranded the company and refocused the company on SMS and MMS marketing. The company also said it has launched a new product, aimed at video transcoding for clients on a wide range of mobile devices. READ MORE>>.

Silver Lake 147

Silver Lake Mogreet Mobile Marketing 147

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

APRIL 9, 2014

Irvine-based Local Corporation has launched itself into the mobile display ad network market this morning, saying that it is looking to become a "mobile-first" company. Local said its new mobile display ad network will provide distribution of display ads across its own network of mobile-enabled sites and apps.

Mobile 138

Mobile Networking Marketing Sites 138

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

NOVEMBER 6, 2012

Los Angeles-based Gumiyo (www.gumiyo.com) has been developing mobile websites for SMBs and publishers for a number of years, and recently started to offer up self-service tools to make it easy for those customers to create cross-device mobile websites. Shuki Lehavi: Mobile is such a broad term today. million units.

Mobile 219

Mobile Marketing Customer Custom 219

socalTECH

FEBRUARY 21, 2020

San Diego-based wireless device developer Inseego said late Thursday that it has named Ashish Sharma as President of IoT and Mobile Solutions. Sharma has been the company's Executive Vice President IoT & Mobile Solutions since September of 2017, and also has been the company's Chief Marketing Officer. READ MORE>>.

Mobile 124

Mobile San Diego Marketing Technology 124

TechCrunch LA

DECEMBER 15, 2021

The company’s mobile application lets users take a photo of any bill and then its artificial intelligence-powered “bill-understanding technology” makes sure it gets paid (after a user has provided payment details, of course). has been an anomaly, with only 3% of bills being paid by a mobile device. In this respect, the U.S.

Mobile 208

Mobile Artificial Inteligence Startup Los Angeles 208

socalTECH

APRIL 16, 2018

Los Angeles-based Bridg , which develops personalized marketing software and technology, said this morning that it has acquired Relevant Mobile , a developer of mobile app, loyalty and rewards programs. Relevant Mobile's co-founders, Gerrine Pan and Dazhi Chen, will join Bridg as part of the acquisition.

Mobile 113

Mobile Acquisition Los Angeles Software 113

socalTECH

JANUARY 15, 2010

Los Angeles-based Mogreet , the mobile video marketing firm run by James Citron, said earlier this week that it has powered a mobile marketing campaign for Hotel Casa del Mar in Santa Monica. Tags: mogreet video marketing mobile advertising. READ MORE>>.

Mogreet 187

Mogreet Mobile Marketing Santa Monica 187

socalTECH

AUGUST 17, 2016

Pasadena-based Like Pizza , founded by veterans of Disney Mobile and THQ Wireless, says it has launched a new digital media studio, which it says will combine games and serialized animation into mobile apps. The startup, led by Jeff Nuzzi and Bob Spang, said it hopes to ship its first mobile app, Bunny Rappid, in 2017.

Mobile 100

Mobile THQ Marketing Pasadena 100

socalTECH

JULY 28, 2020

Los Angeles-based RepairSmith , which operates a mobile car repair and maintenance service, says it is expanding its service area, and has added a number of cities, including Thousand Oaks and Fresno, California, as well as Tucson, Arizona. The company said that it is actively hiring technicians in all of its markets for its service.

Mobile 113

Mobile Thousand Oaks Services Demand 113

socalTECH

JULY 10, 2013

Los Angeles-based Payvia , which is developing mobile payment technology, and Mobile-XL , which develops software for providing access to digital services to people in Africa and India, are in a partnership, the companies said this morning. payvia mobilexl mobile payments emerging india africa' and Trinity Ventures. READ MORE>>.

Mobile 215

Mobile Silver Lake Tech Coast Angels News 215

socalTECH

JANUARY 30, 2018

El Segundo-based Mattel , and Chinese Internet technology and video game developer NetEase , said this morning that the two are in a new joint venture to public mobile games and education apps. Financial arrangements of the joint venture were not announced.

El Segundo 178

El Segundo Mobile Education Pricing 178

socalTECH

SEPTEMBER 23, 2021

Los Angeles-based Perch Mobility, a startup that is developing portable charging "pods" aimed at helping professional chargers and scooter operators to bulk-charge scooters and e-bikes, says it has scored seed funding for its efforts. The company said the funding will go to expand coverage in "key strategic markets" across the U.S.,

Mobile 133

Mobile Funding Networking Seed Funding 133

socalTECH

JULY 16, 2015

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. The company says it first raised funding in 2011, and has been operating in stealth mode. READ MORE>>.

Woodland Hills 100

Woodland Hills Tool Mobile Marketing 100

socalTECH

FEBRUARY 5, 2019

Los Angeles-based entertainment content and products developer Pocket.watch said on Monday that it has launched a new, mobile and console games divison, called P.W According to the copany, the new gaming studio will bring a series of both mobile and console games to market, targeted at kids and family. READ MORE>>.

Mobile 113

Mobile Entertainment Content Los Angeles 113

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

JUNE 12, 2014

Santa Monica-based Mobile Majority , which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. Mobile Majority is led by Rob Emrich. The company says that it is looking to address the "inherent fraud" present in the current mobile ad market. READ MORE>>.

Mobile 153

Mobile Santa Monica Advertising Venture Capital 153

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

MARCH 21, 2019

San Diego-based Bitmo , a startup developing a mobile gifting and payment app, has raised $3M in a seed funding round, the company said on Thursday afternoon. According to the company, its mobile gifting software allows users to gift from a mobile wallet, split and exchange card values from store gifts cards, and more.

Mobile 113

Mobile Southern California Seed Funding San Diego 113

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. Bart Molenda: Close5 is a mobile based app that makes it very simple to buy and sell, in particular in your area. com), which offers up local, peer-to-peer sales.

San Diego 100

San Diego Mobile Marketing Sites 100

Both Sides of the Table

JANUARY 28, 2012

The titles were: Mobile First, Web Second. Mobile First, Web Second (continued). I know that they really impacted an entire cohort of startups because every company that was coming to pitch me businesses was (is) saying, “I’m a ‘mobile first’ company.” The power of large screen real estate.

Web 334

Web Mobile Startup Software Review 334

socalTECH

AUGUST 16, 2018

Today, we have an opinion piece from Ed Guerrero of Silicon Valley Bank, on the mobile gaming industry. This blog post highlights a trend I'm seeing here in Los Angeles: Established mobile gaming founders are leveraging their deep mobile expertise, including performance marketing, into new non-gaming verticals.

Mobile 113

Mobile Los Angeles Blogging Venture Capital 113

socalTECH

APRIL 23, 2019

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. The company said the move will help marketers drive more revenue and higher mobile conversion rates.

Mobile 113

Mobile Ticketmaster Santa Barbara Equity 113

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389

Marketing Press Blogging Startup 389

SoCal Tech Calendar

NOVEMBER 30, 2012

Tuesday, December 4, 2012 -- Graziadio Alumni Network of Los Angeles presents their Small Business Breakfast Series: New Trends in Mobile and Online Marketing. accounting for 3 times the market value of the traditional ?Old it is critical to evaluate new trends in online marketing and the ?New Old Media?, New Media?.

Search Engine Optimization 113

Search Engine Optimization Mobile Marketing SEO 113

socalTECH

JUNE 21, 2016

Mobile Roadie , the mobile app creation and marketing software developer--which was recently acquired by Intellectsoft--said it has named Gino Padua as its new Chief Executive Officer, and Vova Soroka as its new Chief Technology Officer. Mobile Roadie was acquired by Intellectsoft in October of last year. READ MORE>>.

Mobile 124

Mobile Chief Technology Officer IBM IBM 124

TechEmpower

JULY 24, 2023

” or “Are you developing for desktop, tablet, mobile, or all three?” How will you be taking this to market? Often this ties to marketing support. Are you targeting desktop, tablet, or mobile? How do we prioritize internationalization versus getting something to market? Ads, Viral/Social, SEO)?

Develop 520

Develop Development Technical Review SEO 520

SoCal Tech Calendar

FEBRUARY 10, 2011

Wednesday, February 16, 2011 -- Paid and Mobile Search Marketing. A panel of experienced, veteran experts in paid and mobile search marketing will address the latest trends and issues in the field. See [link] (more)

Mobile 100

Mobile Marketing 100

socalTECH

MARCH 27, 2012

Los Angeles-based Mogreet , the provider of video-based, mobile marketing services, is in the midst of and expansion, including the hiring of two executives to its sales and marketing team. Ward joins from Hipcricket, where he managed client relatoins and sold mobile marketing programs to consumer brands.

Mogreet 228

Mogreet Sales Marketing Social Media 228

socalTECH

FEBRUARY 27, 2013

Anametrix , the developer of marketing analytics software based in San Diego, and started by the team behind WebSideStory, said today that it has released its mobile app for iOS, Android, and BlackBerry. Anametrix said the new mobile app gives marketers access to their analytics data, on any tablet or smartphone.

Mobile 159

Mobile San Diego Report Marketing 159

socalTECH

DECEMBER 7, 2014

Los Angeles-based The Mobile Majority , which develops a mobile ad platform that helps companies create, serve, track, analyze, target and analyze advertising, says it has just hit a $50M run rate, as of November 2014. technology advertising hiring jobs growth majority mobile themobilemajority' READ MORE>>.

Mobile 147

Mobile Advertising Los Angeles Platform 147

socalTECH

AUGUST 9, 2013

Venice, California-based PromoJam , the social marketing startup headed by Matt and Amanda MacNaughton, said this week that it has launched a new tool for launching social, direct, and mobile marketing campaigns. tool software marketing social promojam' The company said the new offering starts at $29.99. READ MORE>>.

Tool 225

Tool Marketing Venice Design 225

socalTECH

MAY 24, 2017

Los Angeles-based mobile location data provider Factual announced on Wednesday that it has named Brian Czarny as its new SVP of Marketing. Czarny was most recently SVP of Marketing at Telesign, and also has served as VP of Marketing and Product at Symplified, in addition to stints at Webroot and MessageLabs.

Marketing 113

Marketing Mentor Los Angeles Mobile 113