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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile 249
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Tillster Ties Into Mobile Marketing Software

socalTECH

Los Angeles-based Tillster , which develops digital ordering and engagement platforms used by quick service and fast casual restaurants, said yesterday that it is integrating its tools with mobile marketing company Kahuna. tillster mobile emarketing software kahuna restaurant ordering system partnership' READ MORE>>.

Mobile 138
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Rubicon Project Launches Mobile Video Ad Platform Out Of Beta

socalTECH

Los Angeles-based online advertising marketplace and technology provider Rubicon Project is launching its mobile, video advertising platform out of beta, the company said today. According to Rubicon, its Mobile Video Platform (MVP) is now reaching more than one billion unique connected mobile devices globally.

Platform 124
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Mobile Marketing

SoCal Tech Calendar

Tuesday, June 26, 2012 -- Mobile Marketing. There's been a lot of excitement in the mobile advertising space lately as recent announcements from Facebook, Twitter, Google, and Apple, etc. The mobile phone is the perfect platform for marketers to engage consumers wherever they may be. See [link] (more)

Mobile 113
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53 Questions Developers Should Ask Innovators

TechEmpower

” or “Are you developing for desktop, tablet, mobile, or all three?” How will you be taking this to market? Often this ties to marketing support. Are you targeting desktop, tablet, or mobile? How do we prioritize internationalization versus getting something to market? Ads, Viral/Social, SEO)?

Develop 520
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Spreeify Launches New Mobile Ad Product

socalTECH

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218
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PortalOne raises $60M as it levels up to launch its hybrid, immersive gaming platform later this year

TechCrunch LA

Now, a gaming startup that’s building a new kind of platform that it thinks will be a — wait for it — game changer in the category is announcing some funding as to ride that wave of attention. Part of that is because of how PortalOne has built out its platform. “This is part of our secret sauce.”

Platform 167