InfoChachkie

APRIL 1, 2013

How did a small, open source software company from Finland capture billions in market share from Oracle? Marten Mickos, CEO of Eucalyptus Systems , knows the answer and he delights in telling the story of how MySQL ate Oracle's lunch and dinner. It was the best marketing campaign ever. We spent 1.6M And we won.

Oracle 229

Oracle Startup News Press 229

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239

Marketing Conference Startup RSS 239

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 133

Marketing Conference Startup Oracle 133

Both Sides of the Table

NOVEMBER 4, 2010

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. They were serving a latent market need for mid-sized businesses to use CRM.

Startup 376

Startup Framework Marketing Custom 376

Both Sides of the Table

JULY 1, 2010

You’ll get sales information from your VP of Sales, marketing information from your VP Marketing, tech information from your CTO and so on. So I would go to lunch with our senior architect and ask 50 questions about the differences between Postgres , MySQL and Oracle databases. Skipping is insidious.

Startup 308

Startup CTO Coach Technical Review CTO Hire 308