ConTraps Part IV – Avoid Exclusion From Future Revenue Opportunities
InfoChachkie
MAY 23, 2011
Marketers have long known that people are drawn to exclusivity. As noted in Contract Traps Entrepreneurs Should Avoid , exclusivity can kill a small company. Unfortunately, many Big Dumb Companies (BDCs) assume they must unfairly skew the market in their favor by precluding you from freely working with anyone you choose.
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