InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid.

Marketing 239

Marketing Conference Startup RSS 239

InfoChachkie

JUNE 24, 2013

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid.

Marketing 133

Marketing Conference Startup Oracle 133

InfoChachkie

NOVEMBER 9, 2010

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. It was the fact that the Seven-Up Company defined its product by describing what it was not , via the “UnCola” label. We also incurred substantial software licensing charges from Sun Microsystems, Microsoft and Oracle.

Entrepreneur 157

Entrepreneur Invest Funding Capital 157

InfoChachkie

NOVEMBER 9, 2010

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. It was the fact that the Seven-Up Company defined its product by describing what it was not , via the “UnCola” label. We also incurred substantial software licensing charges from Sun Microsystems, Microsoft and Oracle.

Entrepreneur 140

Entrepreneur Cloud Computing Invest Funding 140