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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. We have a strong focus on ROI, and the high growth, mid-market companies are the backbone of our growth. So we are looking for clients looking for significant growth.

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7 Strategies For Beating The Failure Odds Online

Startup Professionals Musings

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Search engines like Google are still the primary method for finding information on the Internet. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

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