Marketing Pricing RSS Sales 
InfoChachkie
NOVEMBER 5, 2012
However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share.
InfoChachkie
JANUARY 14, 2013
If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. There are a number of solid sales techniques on display by the Say Yes team. Throughout the sales process, they continually probe and modify their sales approach, based on the bride's feedback.
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InfoChachkie
SEPTEMBER 24, 2012
In particular, the Chick-fil-A Monday counter-protest resulted in a one-day sales record for the franchise. The company paid the price for this rash decision, as its second quarter sales were down, causing the company's stock price to drop 15% in a single day. However, the long-term impact of the controversy is unclear.
InfoChachkie
SEPTEMBER 17, 2012
Consider the situation in which the entrepreneur wants to accept a financially life-changing offer to sell her company which is vetoed by the investor because the price does not meet its minimal investment return criteria. We are not focused on our exit, but I can guarantee you that the time, place and price will be at our discretion.”.
InfoChachkie
JULY 18, 2012
Make It Work sold its services in pre-paid hours, at a discount from our pay-as-you-go pricing. Since 2008, the company has been forced to lower it’s prices, from $120/hour to $80/hour. The launch would be larger, broader and was to be supported by marketing to Costco members. In May of 2012, sales dropped drastically.
InfoChachkie
OCTOBER 29, 2012
Consider the situation in which the entrepreneur wants to accept a financially life-changing offer to sell her company which is vetoed by the investor because the price does not meet its minimal investment return criteria. We are not focused on our exit, but I can guarantee you that the time, place and price will be at our discretion.”.
Both Sides of the Table
AUGUST 25, 2009
I’ve sat through a lot of VC pitches and having been CEO of an enterprise software firm for many years I’ve also sat through many customer meetings with sales teams. After the sales meetings I would ask the exec afterward, “how do you think it went?&# We used to do this in our sales slides.
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