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8 Marketing Multipliers To Boost Your Business Growth

Startup Professionals Musings

It refers to multiplication factors that occur when complementary actions or approaches are used together for greater impact. In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. Of course, such actions are equally applicable to businesses at any stage.

Marketing 119
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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Visit reference customers, partners, and vendors. Visit reference customers, partners, and vendors. Use this opportunity to validate their satisfaction and support for your company and your solution.

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Can Your New Venture Pass The Scrutiny Of Investors?

Startup Professionals Musings

Ask everyone to update their resume, and personally call probable references, so there are no surprises. Explain that they may be called, and use the opportunity to check their satisfaction with your company and your product. That means questioning each of these key players, and calling references or prior associates.

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How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Visit reference customers, partners, and vendors. Visit reference customers, partners, and vendors. Use this opportunity to validate their satisfaction and support for your company and your solution.

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7 Business Leadership Traits Persuade Customers Today

Startup Professionals Musings

Enlightenment refers to an interest in staying informed and approaching every interaction free of prejudice. Dynamic leadership refers to an energy or force that is spirited and magnetic. Everyone needs to take the necessary action, despite their fears, to continuously explore new ideas.

Custom 152
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How To Prevent Gaps in An Innovative Startup Strategy

Startup Professionals Musings

There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. These days, with all the clutter in the marketplace, the highest cost is usually marketing. Marketing costs can be a deep hole.

Startup 150
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6 Ways To Build And Capitalize On Personal Leadership

Startup Professionals Musings

This momentum is what you need for enjoyment and satisfaction, as well as for others to see you as a business leader. Ethical behavior refers to actions consistent with personal principles and commonly held values in your business community. Build your character and reputation with personal values. Values are your most valuable assets.

Capital 114