L.A. Business Journal

AUGUST 17, 2020

TrueCar Inc., the Santa Monica-based online car-buying marketplace, has managed to gain investors’ trust even as it adjusts to the market under Covid-19.

Truecar 130

Truecar Santa Monica Sales Marketing 130

Both Sides of the Table

JULY 1, 2010

The consumer product they’ve created is called TrueCar. Company plans to use the capital to build out sales and marketing and r&d. -a Makes money by partnering with brands and marketers to publish location-triggered content. Spread through word-of-mouth as the company has no sales team, all engineers.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

socalTECH

MARCH 16, 2018

Santa Monica-based TrueCar , which provides online services to help connect people looking for cars with auto dealers, said on Thursday that it has linked up with a charity, DAV , which helps disabled veterans gain access to vehicles, as part of its own program for injured veterans, DrivenToDrive. READ MORE>>.

Truecar 113

Truecar Santa Monica Pricing Activity 113

socalTECH

AUGUST 18, 2009

Santa Monica-based TrueCar , the automotive pricing spinout of Zag Automotive, annoucned today that it has hired the Chief Evangelist from Edmunds. Tags: truecar executive edmunds automotive pricing. Toprak spent nine years at Edmunds, in addition to earlier experience at automotive franchises. READ MORE>>.

Edmunds 100

Edmunds Truecar Zag Santa Monica 100

Both Sides of the Table

MARCH 12, 2013

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. The feedback was always universal, “that was the most helpful marketing meeting I’ve every had.”

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

OCTOBER 27, 2010

Santa Monica-based TrueCar , the online car pricing site run by Scott Painter, said today that it has named Stephen Hansen as the firm's new President and COO. Hansen reports to Painter, and will head up strategic planning, product and technology development, and marketing, among other duties. READ MORE>>.

Truecar 140

Truecar Santa Monica Pricing Report 140

Both Sides of the Table

APRIL 4, 2011

10% of our revenue is coming from direct sales of our banner inventory. 15% is coming from in-app product sales (25% of these with cash, 75% with “incentivized offers.”). I don’t want to go in depth here because it could take a whole blog post, but if you’ve got direct sales teams make sure to have performance metrics in place.

Metrics 346

Metrics Startup SEO Customer 346

socalTECH

NOVEMBER 7, 2011

I finally realized that there is nobody specifically speaking to women in the automotive world, either editorially, or frankly, even on the marketing side. Marketing departments tend to be headed by men, and face it, men have been trying to figure out women since Adam and Eve. You've also got a deal with TrueCar, correct?

Truecar 204

Truecar Writing Edmunds Sites 204

Both Sides of the Table

MARCH 17, 2010

But it’s more atypical for investors located in this market. If we extend a bit North up the coast line we have many affiliate marketing innovators including ValueClick, Commission Junction and FastClick. You can hire a talented head of marketing, business development, technology and sales.

Companies 290

Companies Company Technology Startup 290

socalTECH

AUGUST 4, 2011

Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. Jeff Zwelling: Convertro allows marketers to know all of the marketing that led to a conversion. Jeff Zwelling is one of those.

Startup 210

Startup Marketing Customer Custom 210

Both Sides of the Table

FEBRUARY 15, 2011

If you are talented, of course, you can get funded in any region with enough venture capital and obviously in markets outside of the Valley it is easier to get noticed and get access. Every developer, biz dev person, marketeer or sales rep on your team will be surrounded by scores of companies calling them like Sirens to switch teams.

Venture Capital 313

Venture Capital Southern California Google Startup 313

socalTECH

SEPTEMBER 19, 2017

Painter, who was previously CEO and founder of TrueCar, and has a long history in the automotive purchasing and financing industry, sat down with us to discuss Fair, what he learned at TrueCar, and how he hopes Fair will transform the auto industry. How did you decide to tackle this particular area of the market?

Startup 124

Startup Truecar Pricing Entrepreneur 124

Xconomy

JUNE 16, 2016

What does it take to build a startup in today’s market? Put a half-dozen entry-level tech entrepreneurs together anywhere outside of the Bay Area, and it won’t take long before they start listing the local market deficiencies. In San Diego, the complaints often focus on the relative scarcity of venture capital and hometown VC firms.

Venture Capital 49

Venture Capital San Diego Truecar Web 49

Both Sides of the Table

JANUARY 16, 2012

I’ve raised in boom markets and when everybody thought the Internet was a fraud. Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. . ” (Zig Ziglar).

Development 366

Development Develop Funding Venture Capital 366