Marketing SEO Technology Writing 
Both Sides of the Table
MARCH 14, 2013
Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck. They are an investment bank that targets the technology & media sectors.
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.
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Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.
Both Sides of the Table
AUGUST 23, 2010
I was an early user of Quora and like all new technologies they take a bit of playing with them for a while, discussing them with others and reflecting on them to let them sink in. Fred talks about it here – he beat me to the punch because I always wanted to write about how awesome this is. really understand it.
Startup Professionals Musings
AUGUST 20, 2013
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts. They will exit quickly. Show evidence of your expertise.
socalTECH
FEBRUARY 15, 2019
We're using technology to scale, and use it to be super-efficient, but we're also never going to be entirely hands-off. The second part, is our matching technology. However, because of our marketing and how efficient we are, we're able to make it work. Customer acquisition costs can be as much as $200 an hour. It's the hub.
Startup Professionals Musings
JULY 22, 2012
Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. These are all minimal-cost survival marketing efforts. They will exit quickly. Show evidence of your expertise.
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