article thumbnail

53 Questions Developers Should Ask Innovators

TechEmpower

How will you be taking this to market? Ads, Viral/Social, SEO)? Do you have a custom algorithm or other technology? Often this ties to marketing support. How do we prioritize internationalization versus getting something to market? How can we leverage AI to get our product to market faster? Free trials?

Develop 520
article thumbnail

YP Launches New Organic SEO Service

socalTECH

Startup technology veteran and Idealab alumni Stu MacFarlane, who is now Executive Vice President of Products and Marketing at YP said the new product helps local businesses connect with consumers by providing a strong SEO strategy. YP runs the yellowpages.com site. Pricing on the new offering was not announced.

SEO 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rio SEO Raises New Funding, Takes Independent Path

socalTECH

San Diego-based Rio SEO , the local search software development arm of Covario, said Wednesday that it has raised a new round of funding to take the company independent. According to Rio SEO, it has raised additional funding from FTV Capital, Dubilier & Co., Size and details of that investment were not disclosed. READ MORE>>.

SEO 138
article thumbnail

Covario Scores SEO Patent

socalTECH

San Diego-based Covario , the search engine optimization and search engine marketing software firm headed by Russ Mann, revealed this week that it has secured its first patent from the U.S. The firm said the patent covers technology used in its SEO Audit Score System. Patent and Trademark Office. The patent number is 7,877,392.

SEO 189
article thumbnail

Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck. They are an investment bank that targets the technology & media sectors.

Marketing 389
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379
article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380