Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

JANUARY 19, 2015

The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. You must invest in technology. But you don’t need to spend money on SEM. YouTube is a distribution and marketing channel like any other.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

MARCH 13, 2020

Our interview today is with Dmitri Leonov and Constantine Suychmez of Ulevate (www.ulevate.com), a startup which is combining technology with the beauty and spa industry. It turns out, the size of the spa market is double the size of the global taxi market, and the market dynamics and unit economies of this are incredible.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

JUNE 18, 2012

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Skip the IT consultants and build an entry website yourself to save $50K.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

socalTECH

MAY 5, 2009

Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Startup Professionals Musings

FEBRUARY 15, 2011

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. Skip the IT consultants and build an entry website yourself to save $50K.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94