SoCal CTO
DECEMBER 10, 2012
But what was interesting to me was that I found myself recommending that each of them should have a technical adviser. This is exactly the kind of thing I'm doing as a Part-Time CTO or Technical Advisor for startups. There are two kinds of advisors that are commonly needed. Strategic Technical Advisor.
Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It is simply the most important way to proactively control your career development and how the market perceives you.
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Both Sides of the Table
JUNE 27, 2011
The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Most people totally advise against stealth. I call this “marketing futures.&#
socalTECH
OCTOBER 24, 2011
Accelerator programs--like YCombinator in Silicon Valley, and TechStars in Colorado--have come to the forefront of the minds of entrepreneurs as a way to boost their ideas quickly into the market, find funding, and into existence. Erik Rannala: The application process is open as of today, and we have applications on our web site.
Tech Zulu Event
JULY 28, 2012
From visualization to conception, and actually taking the product to market, a company usually takes about 1-2 years to create. The team needed would consist of at least 1 non-technical business person (me) and 2 or more technical people—designer and developer. We had exactly 54 hours! Pitch and form teams! Pivot, Pivot, Pivot!
Frank Addante
JUNE 4, 2006
Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Go-to-Market 5. We provide turnkey digital messaging appliances for enterprises, service providers and software developers to send marketing, e-commerce, CRM and customer service email. Startup 3.0:
Frank Addante
MAY 15, 2006
Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. They had products that were already in the market, piles of cash, tons of customers and revenue, seemingly endless resources and lots of employees. It was just another step towards conquering our market.
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