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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It is simply the most important way to proactively control your career development and how the market perceives you.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Most people totally advise against stealth. I call this “marketing futures.&#

Marketing 380
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Most Common Early Start-up Mistakes

Both Sides of the Table

If you live somewhere where this is the case you’re better off discussing with your employer that you may from time-to-time work on private projects outside of work hours and you want their clearance in writing that this is OK. Research your market. DO NOT start with product, start with the market. Register a company.

Startup 365
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Get a Technical Degree But Entrepreneurial Spirit

Startup Professionals Musings

The most successful entrepreneurs are those with multiple real-life experiences, who have personal exposure to markets where opportunities are being left on the table. If offered at your college, don’t forget the practical business skills like “Critical Thinking”, “Business Writing” and even “Dress for Success.” Pick an idea, any idea.

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Better Business Bureau? For who?

Eric Greenspan

First Data of Santa Barbara has offered to extend below market rates to current accredited businesses like yours – again, just like they did for your BBB. Today, I received this email from the BBB: We’re writing to let you know that during the past month the Reliability Report that we publish on Make It Work was accessed 6 times.

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Small Business Grants You Can Apply For in October 2024

Tech.Co

Specifically, the program was designed to provide backing to women founders building product-centric businesses – including those developing, marketing, or selling digital, physical, or hybrid products. The grant landscape can be incredibly competitive too, leaving little room for error when writing your proposal.

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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

I wrote this conundrum and the need to take charge of how the market define your skills in my much-read blog post on “ personal branding.” ” If you don’t create the message about yourself, the market will. And if you want to be a CEO one day you need the messaging to reflect that.