Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. In his maiden post on the topic he wrote, “After product-market fit and an efficient conversion process, the next critical step is finding scalable, repeatable and sustainable ways to grow the business.

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. But being best-in-class at online marketing is also a sine qua non to standout from your peer group.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

NOVEMBER 27, 2011

Social media marketing. Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Wikipedia started this, but it is also used for technical support, software, and product reviews. You are now reading one of about 50 million out there already. Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). If you sent multiple Tweets you’d want to know which time of day was more effective.

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

MARCH 1, 2011

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. But if you’re not uber talented there is always a “Justin Bieber of technology&# waiting to kick your ass. You have to build a product that people really love.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398