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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. I said, ''Hey, listen were going to start writing this newsletter and it''s going to highlight our trials and tribulations, our failures and our successes. Here''s how they pulled it off.

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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

By 2012, total sales exceeded 50 million copies and founding band member Roger Waters was cited by Forbes as the second highest paid musician of the year, pulling in $88 million. Pink Floyd recorded DSOTM after a year of writing and performing the material in front of live audiences. Share and Enjoy.

Startup 269
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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Fallacy: The sad reality is that PR Firms value their relationships with media and industry gatekeepers more than their relationship with any single client. Public relations at a startup is a sales process.

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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. I’ll write a post on how to give feedback to employees and then I’ll get emails from people telling me they forwarded it to their whole team.

Buzzfeed 354
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I guess let’s file this under sales & marketing advice. Much of my traffic is through referring websites and/or social media. Don’t just write a carbon copy of what somebody else is doing. OK, well, actually the first thing I did is come up with a list of 50 posts that I wanted to write. Some search.

Blogging 286
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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

To do this, you must formulate a sound engagement plan in advance of receiving unexpected media attention. Although social media news sites can be effective market validation tools, they are not without their downsides. Never ask a tech community for feedback when your true intent is to close a sale. Engagement. Hacker Downside.

News 198
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

For instance, a senior executive from a major media agency, who did not attend the show, was prompted by a bearded-booth-babe tweet to contact the company’s VP of Sales. A barometer of whether your guerilla marketing properly communicates your corporate messaging is how it is covered by the media. Share and Enjoy.

Marketing 209