Metrics Pricing Social Media Technical Review 
Startup Professionals Musings
JANUARY 6, 2021
New entrepreneurs, especially technical ones, are excited by early adopters, and tend to focus on their feedback, which will always suggest more product features and options. It’s important to define your growth strategy, document it, communicate it to your team, and align metrics and employee rewards to target goals.
Startup Professionals Musings
AUGUST 7, 2020
In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Hone your process for due diligence and integrating these new elements.
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Startup Professionals Musings
OCTOBER 17, 2018
According to most investors I know, traction is some clear evidence that the “dogs are eating the dog food” – usually meaning that you have at least one customer paying full price for your solution. Most great crowdfunding campaigns, for example, are the result of momentum built through social media.
Startup Professionals Musings
JUNE 5, 2019
With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. One bad customer experience will kill not only one customer, but many future ones, who hear the message via social media and friends. The world has changed.
Startup Professionals Musings
NOVEMBER 4, 2019
Thus, I’m more impressed with entrepreneurs who ask me to review their implementation plan, rather than listen again to their idea. I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there.
Startup Professionals Musings
FEBRUARY 24, 2017
Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. If your business card and website come across as just another advisor, consultant, or accountant, then don’t be surprised if price is the only focus. Use visibility and social media to pull clients in.
Startup Professionals Musings
OCTOBER 8, 2018
As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. You need to communicate quantified and updates goals quarterly, including the metrics to assess progress and success.
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