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Interview with Jonathan David, Tapstone

socalTECH

Jonathan David: We''re essentially a media buying and optimization platform. Most of that digital media is display, and we have a platform which automates a lot of the optimization decisions, based on a strategy we''ve developed collectively as a media team. The better the platform gets, the more we are able to scale, with less labor.

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Interview with Robert Blatt, MomentFeed

socalTECH

What that means, is for companies that have a physical presence in the real world, stores and the like, interaction with consumers today on mobile is now primarily through things that represent their stores, rather than directly with their brands. So, as you are heavily into the mobile area, what have you learned over the last few years?

Google 127
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209
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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. I talked about the platform moves of Twitter and why it should be expected. It’s core platform stuff.

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Ten of Southern California's Top Software Companies

SoCal Delicious

used in a very wide range of both web and mobile services, from Foursquare, to Yelp, to LivingSocial. Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paid search advertising. Forum , says "New platforms are very interesting to CTOs. Jason Lehmbeck, the.

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. We see big data storage solutions and processing platforms. With the foundation laid the application layer has had its moment.