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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. I was 23 and had been programming computers, designing computer networks and selling software for 10 years. ” F**k.

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Three Words Entrepreneurs (and VC’s) Should Take to Heart

Both Sides of the Table

But as I rose in my career (and post MBA) I moved into a role in which I was to advise board-level executives on topics where I was expected to rapidly become an expert. Some areas were easy because they were technical and the answer was knowable or estimate-able. It is unknowable. Any true disruption will change all the rules.

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Interview with Erik Rannala, MuckerLab

socalTECH

To that end, last week, Los Angeles-based MuckerLab (www.muckerlab.com) announced its plans--and a big lineup of local CEO mentors--to start up a new, YCombinator- and TechStars-type program in Los Angeles, headed by former Silicon Valley venture capitalist Erik Rannala , and affiliated with the TechStars Network.

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Most Common Early Start-up Mistakes

Both Sides of the Table

If not, at least find someone really technical that you trust to help act as an adviser to you. If you can’t find somebody any technical resources at all through networking please consider keeping your day job. Founder vesting. Yesterday I wrote a blog posting on founder vesting (see here ).

Startup 365
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Some Career Advice for Aspiring Tech CEOs

Both Sides of the Table

There is a second set of career discussions I have even more frequently than my “angel yourself” advice but this type is almost never discussed publicly in blogs, which tend to emphasize only billion-dollar opportunities, 20-something technical founders and Silicon Valley elitism. Being a CEO begets the network to be a CEO.

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Is it Time for You to Earn or to Learn?

Both Sides of the Table

Let’s assume that the company raised it at a normal VC valuation, which means it gave up 33% of the company and thus $5 million / 33% = $15 million post-money valuation. I advised against the SF role because it was a bigger company and his role would be pushing paper from one side of his desk to the other.

Startup 418
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. Also be careful about VCs. But once a VC has heard your idea he can’t “un-think&# it. I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans. Be careful about this advice. You don’t.

Marketing 380