Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. How do people drive SEO growth? Rebelling is simply a form of snobbery. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The truth is that we work in a very small, tight-knit industry and news & plans spread fast. The following are some lessons I learned about early-stage startup marketing.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

NOVEMBER 27, 2011

Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Most videos are now in-stream (no download first), and new ones can be interactive, with clickable hot spots. Do you have a business presence there?

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). Techniques include search engine optimization (SEO) and paid result placement. No SEM plan means you are missing a huge marketing opportunity. Watching video has now surpassed text searching, so you see more video ads – in banners, news lead-ins, and site placements. Streaming video.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89