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OpenX Launches New Service Around Content Optimization, Ad Monetization

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Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

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OpenX Names Chief Customer Officer

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Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations.

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OpenX Names Fuelling CFO

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Los Angeles-based OpenX appears to be continuing to bolster its executive ranks--and a possible IPO bid--with the naming of Tom Fuelling, the former CFO of Hulu, as its Chief Financial Officer this morning. openx fuelling hulu executive merger acquisition' Fuelling was at ARTISTdirect when it went through its own IPO. READ MORE>>.

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OpenX Opens New Office In Japan

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Los Angeles-based programmatic advertising marketplace operator OpenX announced late Monday that it has opened up a new office in Japan, where it says it has moved into larger office space, and added account management, sales engineering, technical implementation, technical support and yield management resources. READ MORE>>.

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OpenX Names Two VPs

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Los Angeles-based advertising technology developer OpenX , which is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, said this morning that it has hired two executives, one from Hewlett-Packard, the other from SAP. president vice executive advertising openx' READ MORE>>.

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OpenX Taps Former Spot Runner, Overture Exec As President

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Los Angeles-based online advertising technology provider OpenX announced this morning that it has named former SpotRunner executive John Gentry as its President. OpenX said that Gentry will head up its three core operating teams in business, engineering, and product. openx spotrunner overture online advertising executive'

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OpenX Names GM

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Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. White, who has been advising OpenX since 2010, was previously a VP at Adknowledge, and also served at FOX Audience Network's MyAds. White as its General Manager, Publisher Business - West. READ MORE>>.

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