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What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organicsearch, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.
San Diego-based Covario , a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. Covario said that it has hired on Jeff Johnson to the position, reporting to CEO Russ Mann. FTVentures, and Voyager Capital. READ MORE>>.
There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Tracking and performance reporting.
The only other ways to get discovered was to have good organicsearch results or to get covered by a major blog site. Well I am happy to report that it was mostly smooth sailing from there. It seemed that the main discovery mechanism was the “blog roll&# that everybody kept. And covered we did. It all made sense.
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