Startup Professionals Musings

JUNE 4, 2021

Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Campaign setup and ad copy writing. Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

OCTOBER 29, 2009

And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know). So PPC (pay-per-click) advertising on social networks has performed poorly to date. After all, when I’m in Facebook they know one hell of a lot more about me than Google does.

Ideas 286

Ideas Advertising Google Technical Review 286