excludesivity 
InfoChachkie
MAY 16, 2011
1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Rationale: I cannot afford to hire a direct sales force. Fallacy: Third-party, OEM (Original Equipment Manufacturing) representatives succeed once the sales process is defined, proven and documented. Public relations at a startup is a sales process.
InfoChachkie
MAY 19, 2011
Agree to Bundling Without a Minimum Price. A detailed NRE budget will help you avoid becoming the BDC’s adjunct, outsourced engineering team. If you do not assign a price tag to your engineers’ time, an aggressive BDC could quickly consume all of your technical resources, precluding you from executing other technical initiatives.
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