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At Rincon Venture Partners , we have a laser focus on identifying groundbreaking adtech and business productivity SaaS solutions. We believed they would create the next generation of searchtools, even if none of us could specifically articulate how those innovations would ultimately manifest themselves. and Overture Services.
Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paidsearch with Google. The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms.
deployments, with many well known customers relying on the company's tools. Founded by a number of former executives of Overture.com, DataPop is using algorithms to drive automated, paidsearch advertising. Rightscale is developing the software to do all of that, allowing companies to rapidly scale their cloud.
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