SoCal Tech Calendar
MARCH 11, 2010
Wednesday, March 17, 2010 -- Faceoff: Social Media versus Paid Search Marketing. Others tell you that Search marketing is the best lead generation tool of our time and you need to allocate a large portion of your marketing budget for Google Paid Search advertising. Techbizconnection. Which is better for you?
socalTECH
NOVEMBER 3, 2010
Among the big changes to the site is a new focus on coupon deals, which highlights deals from local companies; new content and articles; weekly circulars and grocery store ads; and a number of social tools. Tags: local.com paid search advertising local business coupon social. The firm has also changed its logo and branding.
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SoCal Tech Calendar
NOVEMBER 14, 2009
Friday, November 20, 2009 -- PPC 2.0 How the latest unique-to-Google tools will turbo charge your paid search results. Whats new in Google PPC can save you time and money and boost your paid search results. Google has recently added many new tools and functionality not available in other PPC search engines.
InfoChachkie
NOVEMBER 3, 2014
Albert Wilson: "It’s very exciting that social sites are giving marketers tools to monetize this traffic and engagement, which historically has been more about branding and awareness. However, it most likely still won’t provide revenue or a return on ad spend seen in traditional direct response channels, such as paid search.
InfoChachkie
MAY 14, 2012
We believed they would create the next generation of search tools, even if none of us could specifically articulate how those innovations would ultimately manifest themselves. When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo!
InfoChachkie
JULY 14, 2011
Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. They understand performance marketing and want to spend more of their budget on it. Those are the two main criteria.
socalTECH
NOVEMBER 14, 2019
Maybe they might be using a platform like Shopify to sell their products and power their website, and they might use Facebook for advertising, and maybe they're using paid search with Google. The challenge a lot of those businesses have, is likely have built their sites and are using a lot of different software-as-a-service platforms.
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