socalTECH

JULY 29, 2009

In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

APRIL 18, 2012

Search optimization and marketing firm The Search Agency , which is based in Los Angeles, said todsay that it has expanded its operations and has opened up a new San Francisco client service office.

Paid Search 198

Paid Search SEO Yahoo Equity 198

socalTECH

NOVEMBER 19, 2008

ReachLocal, which provides services that help local businesses buy search engine advertising, said it has launched ReachLocal UK Ltd., ReachLocal's paid search ads are placed in Google, Yahoo!, MSN, and other search engine, to generate leads for local businesses.

ReachLocal 124

ReachLocal Woodland Hills Paid Search Yahoo 124

socalTECH

AUGUST 22, 2014

I had heard about someone who was quite successful in paid search arbitrage, which is a method of buying traffic and licensing a search feed from Yahoo, and was able to buy media in non-search and drive that traffic to that search advertising, making a profit on the difference.

Advertising 230

Advertising Santa Monica Startup Media 230

InfoChachkie

MAY 14, 2012

When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! and Overture Services. It has developed a service akin to DataPop’s, focused primarily on dynamically increasing the relevancy of website content.

Content 171

Content Platform Paid Search OpenX 171

SoCal Delicious

NOVEMBER 16, 2012

used in a very wide range of both web and mobile services, from Foursquare, to Yelp, to LivingSocial. broadcast, and much more all in a cloud based service. firm's CTO, Jamie MacLennan, directed the development of Microsoft's SQL Server Analysis Services, pioneering Microsoft's work in. The firm's software is now being.

Southern California 66

Southern California Software Artificial Inteligence Company 66

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. billion to Yahoo! plus a large settlement on patent disputes paid from Google) so Bill did well on it. Many other people over paid for Chemdex, VerticalNet, Pets.com, etc. Overture sold for $1.6

Venture Capital 271

Venture Capital Capital Google Platform 271