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Faceoff: Social Media versus Paid Search Marketing

SoCal Tech Calendar

Wednesday, March 17, 2010 -- Faceoff: Social Media versus Paid Search Marketing. Social media advocates tell you that you need to be active on LinkedIn and become a Blogger. Techbizconnection. Which is better for Lead Generation? How should you allocate your time and resources? Which is better for you?

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The Search Agency Launches Award Program

socalTECH

The Search Agency , the Los Angeles-based search marketing agency and online marketing firm, said today that it has launched its own, annual awards program called the Stars of Search Award. The company said the awards will be given as part of the Direct Marketing Association''s annual conference.

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Wpromote Brings Digital Marketing To Nonprofits, Charities

socalTECH

According to Wpromote, it will offer up a select group of nonprofits and charities with a day long event next week, Wprobono: Digital Day in LA, to help them learn about paid and earned social media, content marketing, email marketing, SEO, paid search, and more.

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imFORZA Spins Out of The Design People

socalTECH

imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services. El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People.

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Search Engine Optimization

SoCal Tech Calendar

Learn how to improve rankings in the search engines using social media, link building strategies, keyword selection, paid search and more. Plus, attendees will learn what kind of future of there will be in search marketing. See [link] (more).

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Convertro Launches New Product

socalTECH

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags.

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Sustainable Strategies for Internet Startup Success

Startup Professionals Musings

Social media activities require professional effort and time, so beware the hidden costs. If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy.

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