article thumbnail

When Intent And Content Align, Online Ads Suck A Whole Lot Less

InfoChachkie

When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! Fast-forward two years – DataPop has not just radically transformed search; its creative optimization platform is now matching all modalities of online ads to consumers’ intent.

Content 171
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. I covered that topic in my Twitter is RSS post. Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. encouraging an open platform where 3rd parties can make lots of money]. It launched open API’s and created a platform whereby third-party developers could come build any app they wanted and Facebook didn’t even want (yet) to take any money from them to do so.

article thumbnail

63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Subscribe to RSS. Subscribe to RSS. Joey Flores is co-founder and CEO of Earbits , an online radio platform that enables bands, labels and concert promoters to acquire fans, market new releases and promote live events. a perks platform for small and medium sized businesses. Our Best Interviews Via Email: Monthly.

article thumbnail

5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Mayer on her first 100 days at Yahoo: ‘This job was tailor-made for me’ 1 day ago. Publisher Platform (P3). Whats Hot Menu. Skip to primary content. Skip to secondary content. what’s hot? Star Trek Contest. Primary Menu. Skip to primary content. Skip to secondary content. Newsletters. 11 hrs ago. 11 hrs ago. 20 hrs ago.

article thumbnail

The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 They also come in many different types from syndication formats like RSS and Atom to custom API streams.

Web 29
article thumbnail

Why You Should Start a Company in. Los Angeles

SoCal Delicious

RSS ); Why You Should Start a Company in. The city has, however, quietly been home to some of the most successful online companies to date, including CitySearch (sold to Ticketmaster for $260 million in 1998), Overture (acquired by Yahoo for $2 billion in 2003), eHarmony and LowerMyBills (bought by Experian for $330 million in 2005).