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Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. In sales we often call these USPs (I wrote about them here: Unique Selling Propositions ).

Sales 150
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Interview with Alan Horsager, Episona

socalTECH

We chatted with Alan about the company, the process of taking a new, genetic test to market, and his experience taking research from the University of Southern California and University of Utah and commercializing that research. Our first product is called Seed, which is a screening test for male infertility. What is Episona?

USC 100
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Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

We’ll be conducting a series of educational programes covering: fund raising, team building, product development, sales, marketing, business development and how to prioritize your time as a CEO. But at the highest level they’ve created a marketplace for “flash&# sales. And of course we had, TheMan.

Company 276
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How Event Farm Is Making Events A Part Of Your Sales Funnel

SoCal Tech Calendar

We provide an event and experiential marketing platform. The most obvious, is to drive sales. Before we came to market, there had not been the focus on having the right people at marketing events, that tracking people matters, and including those events as part of the sales funnel. It's a marketing experience.

Sales 100
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). So what about the ad management business excites me? Enter Burstly.

Mobile 282
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Venture capitalists ‘like and subscribe’ to influencers

TechCrunch LA

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. I feel this responsibility to my industry to put the best business practices I’ve learned along the way into a platform so I can help other influencers.”. We are in phase three of the influencer economy.

Platform 170
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How Laudville Is Bringing Your Entertainment Life Together

socalTECH

Everyone thinks of Northern California as the place to do anything technology related, but for unique power users and entertainment enthusiasts like me, you realized that entertainment--my first love--is in Southern California. Is it a challenge to cover so much? That''s why I moved here. It''s been a really good move.