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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

Paid search engine ranking (PPC) is just buying advertising for your business. Their computers then merge your ads with search results when users search words imply an interest in your products. PPC is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC).

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. PPC is sometimes called “buying your way into search results.” Cost per action (CPA).

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Santa Barbara: the home of the clicks (and the calls)

Eric Greenspan

The secret in this game is to start with a product that is viable to the online audience, garner attention from leading affiliates and then turning the traffic into paying customers. If you look over to the right, you will see some ads for various products. If we Trust the referral source and we like the product, we buy.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. For sites displaying the ads, this is called pay per click (PPC). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

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