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ReachLocal Launches Trio Of Products, Targets Home Services

socalTECH

Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce. READ MORE>>.

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FatTail Launches Search Traffic Service

socalTECH

Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic. Pricing on the new tool was not released.

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sales vs marketing

AeA Los Angeles Council

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. But there's a high price to pay when you consider that it affects the well-being of your company culture.

Sales 45
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How ReachLocal Wants To Own The Consumer Transaction

socalTECH

However, the Woodland Hills-based firm isn't satisfied with stopping there--it now wants to own the entire transaction--from finding a local service provider, to booking an appointment with that provider, to presenting estimates, invoices, and collecting payments, and has launched a whole set of products in that area yesterday.

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Interview with Steve Pelletier, FatTail

socalTECH

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). At the time, the firm was working on--but not talking about-- their next generation product, which the company announced yesterday. That has been in the market since 2004.