socalTECH

JUNE 8, 2009

Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic.

Woodland Hills 100

Woodland Hills Outsource Development Services Advertising 100

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. FatTail develops software used to manage the sales of advertising on major publisher web sites, including managing RFPs and ad inventory.

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

socalTECH

FEBRUARY 10, 2017

The big difference between us and our competitor in Woodland Hills, is they were founded in the late 90's, and have been at it for awhile. However, he said�we can't just give you money, you've got to find a co-founder, and have a product, and get some customers on board first. Mike Whitmire: It's all about product, market, fit.

Startup 124

Startup Cornerstone OnDemand Software Review Woodland Hills 124

AeA Los Angeles Council

APRIL 10, 2008

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. Panelists include: Mark Friedman , President of the Velos Group, an industry expert in Sales Lead Management.

Sales 45

Sales Marketing Woodland Hills AeA 45

socalTECH

FEBRUARY 17, 2011

Earlier this week, Woodland Hills-based ReachLocal (www.reachlocal.com), which helps small and medium sized businesses place online ads, announced a deal to buy daily deals site DealOn.com. Zorik Gordon: We have 700 sales people, and nearly 20,000 local merchants already. We are extremely well positioned.

ReachLocal 249

ReachLocal Woodland Hills Acquisition Advertising 249

socalTECH

FEBRUARY 27, 2013

However, the Woodland Hills-based firm isn't satisfied with stopping there--it now wants to own the entire transaction--from finding a local service provider, to booking an appointment with that provider, to presenting estimates, invoices, and collecting payments, and has launched a whole set of products in that area yesterday.

ReachLocal 217

ReachLocal Technical Review Woodland Hills Services 217

socalTECH

FEBRUARY 10, 2009

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). At the time, the firm was working on--but not talking about-- their next generation product, which the company announced yesterday. That has been in the market since 2004.

Advertising 127

Advertising Startup Sales Tool 127