socalTECH

FEBRUARY 26, 2013

Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. FatTail is venture backed by Fuse Capital, Ted Meisel, and others.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. FatTail develops software used to manage the sales of advertising on major publisher web sites, including managing RFPs and ad inventory.

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

socalTECH

FEBRUARY 17, 2011

Earlier this week, Woodland Hills-based ReachLocal (www.reachlocal.com), which helps small and medium sized businesses place online ads, announced a deal to buy daily deals site DealOn.com. Zorik Gordon: We have 700 sales people, and nearly 20,000 local merchants already. We are extremely well positioned.

ReachLocal 249

ReachLocal Woodland Hills Acquisition Advertising 249

AeA Los Angeles Council

APRIL 10, 2008

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. Panelists include: Mark Friedman , President of the Velos Group, an industry expert in Sales Lead Management.

Sales 45

Sales Marketing Woodland Hills AeA 45

socalTECH

FEBRUARY 27, 2013

However, the Woodland Hills-based firm isn't satisfied with stopping there--it now wants to own the entire transaction--from finding a local service provider, to booking an appointment with that provider, to presenting estimates, invoices, and collecting payments, and has launched a whole set of products in that area yesterday.

ReachLocal 217

ReachLocal Technical Review Woodland Hills Services 217

socalTECH

FEBRUARY 10, 2009

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). At the time, the firm was working on--but not talking about-- their next generation product, which the company announced yesterday. That has been in the market since 2004.

Advertising 127

Advertising Startup Sales Tool 127