socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. FatTail is venture backed by Fuse Capital, Ted Meisel, and others.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

socalTECH

JANUARY 15, 2009

Woodland Hills-based MetaDolce Technologies, a developer software for web search, said Thursday that it has launched a new product which will allow web sites to accept "natural language" queries for visitors. Interestingly enough, the firm apparently does not use its own software its own corporate web site.

Woodland Hills 100

Woodland Hills Technology Web Sites 100

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix.

ReachLocal 100

ReachLocal Advertising Woodland Hills Yahoo 100

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. FatTail develops software used to manage the sales of advertising on major publisher web sites, including managing RFPs and ad inventory.

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

socalTECH

FEBRUARY 17, 2011

Earlier this week, Woodland Hills-based ReachLocal (www.reachlocal.com), which helps small and medium sized businesses place online ads, announced a deal to buy daily deals site DealOn.com. That really gave us all the capabilities we needed from a product and technology perspective.

ReachLocal 249

ReachLocal Woodland Hills Acquisition Advertising 249

socalTECH

FEBRUARY 27, 2013

However, the Woodland Hills-based firm isn't satisfied with stopping there--it now wants to own the entire transaction--from finding a local service provider, to booking an appointment with that provider, to presenting estimates, invoices, and collecting payments, and has launched a whole set of products in that area yesterday.

ReachLocal 217

ReachLocal Technical Review Woodland Hills Services 217

socalTECH

FEBRUARY 10, 2009

Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). At the time, the firm was working on--but not talking about-- their next generation product, which the company announced yesterday. That has been in the market since 2004.

Advertising 127

Advertising Startup Sales Tool 127

AeA Los Angeles Council

APRIL 10, 2008

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. Judy is known as the “Branding Queen” for her work creating strong, effective identities for companies and product lines.

Sales 45

Sales Marketing Woodland Hills AeA 45