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United Online Sells StayFriends

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Woodland Hills-based United Online has sold its StayFriends social networking site, to German company Stroer Content Group GmbH , the company said Thursday afternoon. United Online said it will receive 16.0 million euros ($18.3M US) for StayFriends. READ MORE>>.

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ReachLocal Launches Deal Platform

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Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals sources deals from ReachLocal's sales team, and syndicates them to multiple online publishers.

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United Online Acquired By B. Riley For $170M

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Woodland Hills-based United Online said Wednesday afternoon that it has agreed to be acquired by B. The sale of United Online came after a long and tortuous path, where United Online spun off flower delivery firm FTD , sold its Classmates unit, and its StayFriends social networking site, and battled both with B.

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FTD Groupon Deal Goes South

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A nationwide offer from FTD , the flower delivery service owned by Woodland Hills-based United online , with daily deals phenomenon Groupon has gone south, after consumers complained that the price presented to Groupon users was more than the price a user would get by going directly to FTD's web site.

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ReachLocal Launches Trio Of Products, Targets Home Services

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Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. All of those new services were launched in addition to the new consumer service, ClubLocal.com.

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FatTail Launches Ad System

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Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. FatTail is venture backed by Fuse Capital, Ted Meisel, and others.

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FatTail Raises $3M

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Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. FatTail develops software used to manage the sales of advertising on major publisher web sites, including managing RFPs and ad inventory.