Both Sides of the Table

MARCH 31, 2012

Here is a sample of the reading list for the course that gives you a flavor for just how modern and practical this course is. Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions.

Startup 319

Startup Sales Course Competition 319

Startup Professionals Musings

AUGUST 19, 2013

This is sad, since “how to write a business plan” is a frequent topic found in every business journal, and a common title in the business section of every book store. Forcing yourself to write down a plan is actually the only way to make sure you actually understand it yourself. What is the definition of a good business plan?

Sample 92

Sample Writing Startup Summary 92

Startup Professionals Musings

JULY 21, 2012

This is sad, since “how to write a business plan” is a frequent topic found in every business journal, and a common title in the business section of every book store. Forcing yourself to write down a plan is actually the only way to make sure you actually understand it yourself. What is the definition of a good business plan?

Sample 96

Sample Writing Summary Startup 96

Startup Professionals Musings

DECEMBER 8, 2010

This is sad, since “how to write a business plan” is a frequent topic found in every business journal, and a common title in the business section of every book store. Forcing yourself to write down a plan is actually the only way to make sure you actually understand it yourself. What is the definition of a good business plan?

Startup 91

Startup Funding Sample Writing 91

Startup Professionals Musings

APRIL 9, 2012

You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. Who is your customer, what is the price, and how much does it cost you to build one?

Summary 97

Summary Writing Competition Sample 97

socalTECH

MARCH 22, 2012

My first job was as a page at NBC, and after that I went and did a year and a half of writing and production at MSNBC with Keith Olbermann and Chuck Scarborough. We somehow got on a conversation about shaving, and he mentioned the price of brand name razors. It's all about if you can tell a good story, and build a good sales funnel.

Dollar Shave Club 210

Dollar Shave Club Startup Pricing Sample 210

Startup Professionals Musings

FEBRUARY 3, 2011

You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. Who is your customer, what is the price, and how much does it cost you to build one?

Summary 90

Summary Writing Competition Sample 90