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SaaS Subcriptions Are Great – TranSaaSional Pricing Is Better

InfoChachkie

Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. However, such price increases generally occur after new utility has been provided to the customers. A hybrid of the SaaS model is emerging.

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Car Door Slam Or Spare Tire? Should Startups Build For Buyers Or Users?

InfoChachkie

However, they clearly have a long term impact on the customer’s overall satisfaction and thus their propensity to purchase additional products in the future. When Expercity (creator of GoToMeeting, acquired by Citrix) was competing with Webex in the early days of screen sharing, Webex did something brilliant.

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7 Startup Lessons from NBA Finals

Tech Zulu Event

Users may want different features, key partners may not be happy with certain decisions you’ve made, or the price point may be too high or too low to sustain a successful business model. Such an approach will increase overall satisfaction of your startup team as you empower these leaders with the influence to affect the bottom line.

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