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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Use this opportunity to validate their satisfaction and support for your company and your solution. Communicate what is happening and why to everyone. Don’t let the due diligence process be a surprise to the team.

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10 Keys For Responding To A Reputation Crisis Online

Startup Professionals Musings

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Today your reputation online is more important than your price, service, or location. Be selective in how you communicate.

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5 Ways To Focus Your Strategy On Delighting Customers

Startup Professionals Musings

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

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How To Prepare Your New Venture For Investor Scrutiny

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Use this opportunity to validate their satisfaction and support for your company and your solution. Communicate what is happening and why to everyone. Don’t let the due diligence process be a surprise to the team.

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6 Keys to Becoming an Influencer for More Business

Startup Professionals Musings

People follow influencers on social media to find what they buy, who they vote for, and which social causes they support. I found a good summary of these attributes in a recent book, “ The Old School Advantage ,” by an expert on interpersonal communication, J. Scarcity is one of the best justifications for higher prices.

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How Smart Startups Survive Investor Due Diligence

Startup Professionals Musings

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. Use this opportunity to validate their satisfaction and support for your company and your solution. Communicate what is happening and why to everyone. Don’t let the due diligence process be a surprise to the team.