with-greathouse-comes-great-responsibility 
Both Sides of the Table
JANUARY 6, 2014
Reviewing financial & operational performance. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup. In the Early Days. Offering a sparring-partner function on strategic decisions. Mentorship. As You Start to Mature.
InfoChachkie
DECEMBER 2, 2009
Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.
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