category strategic-planning 
Startup Professionals Musings
MAY 26, 2023
Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. Incent these early.
socalTECH
SEPTEMBER 1, 2020
Andrew Schydlowsky: We work with manufacturers of products, things you might use, the clothes you might wear, things you use around the house, things you use in the car, and what you buy in stores, and are now buying online. We provide analytics on the velocity of sales across their channels. How are you able to do all this?
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InfoChachkie
DECEMBER 2, 2009
No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. However, you are only paid for ads that generate sales. Such actions include sales, trials, leads, downloads, etc.
Both Sides of the Table
DECEMBER 13, 2010
During the down market they were able to double down on recruiting, sales, outsourcing, new market entries and marketing (yes, with Tiger ads ). Investment in training, adherence to process, global knowledge sharing systems, quality control / partner reviews and campus recruitment programs that attracted the right talent.
Both Sides of the Table
DECEMBER 9, 2010
For decades the “layering&# of technology has allowed us to develop IT systems and networks in a specialized way that let’s best-of-breed technology solutions to emerge at each layer of the stack and to allow people with different skill sets to specialize in key areas without having to have competence in every technology arena.
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