SoCal CTO
DECEMBER 10, 2012
I did a presentation recently for a graduate class from The Founder Institute around getting online/mobile products out the door. But what was interesting to me was that I found myself recommending that each of them should have a technical adviser. Third party products are used appropriately. Strategic Technical Advisor.
Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. I was 23 and had been programming computers, designing computer networks and selling software for 10 years. She was paid 15% more.
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Startup Professionals Musings
DECEMBER 17, 2018
Most of the entrepreneurs I advise today are ready to declare success when they get that first surge of traction with a real customer. In fact, this is where your startup has to move from an initial project to a complex product business. Evolving from an initial solution to a product line for growth.
socalTECH
OCTOBER 24, 2011
Erik Rannala: MuckerLab is a new startup accelerator, focused on incubation stage Internet, software, services, and media businesses here in LA. He created one of the first industrial R&D labs, and hired and brought in a bunch of investors to help iterate, and experiment, and build new products.
Both Sides of the Table
SEPTEMBER 28, 2014
We’re going to start aggressively spend money on marketing our product. This is why investors really like SaaS software companies where you have recurring revenue and your largest customer accounts for < 5% of your revenue and your renewals rates are > 90%. We want a strong balance sheet (um, ok.
Startup Professionals Musings
APRIL 10, 2011
Here are a few examples from my personal experience: You need to translate/localize your products. I was once asked by a top executive of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finnish at a cost of $50,000. Local laws prevail.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. Most people totally advise against stealth.
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