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When to pivot from your original plan?

Berkonomics

We are not always smart about the market or the product. Well, the good news is that great teams are not bound by their original product or marketing plan. My favorite example of a world class pivot comes from the CEO and board of one of my most successful investments. My story of a great pivot.

Resource 156
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Embrace the right to pivot!

Berkonomics

We are not always smart about the market or the product. Great teams are not bound by their original product or marketing plan. My favorite example of a world class pivot comes from the CEO and board of one of my most successful investments. Plans don’t often work as devised.

Class 176
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Interview with Marc Friedmann, SciVee

socalTECH

The next major change that we see, is now that they're online, they're becoming more web based, and adding things like rich media. That helps the reader figure out what are the key elements of the research, and whether the reader wants to spend more time digging into the article. That's what SciVee is focused on.

Journal 124
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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

The innocuous post, which was simply titled " Divshot " generated over 110 comments and was awarded nearly 200 points by Hacker News' notoriously jaded readers. The team subsequently earned a coveted position in Launchpad LA's current accelerator class after winning the Crowdstart LA competition.

News 198
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Interview with Eric Frankel, StarGreetz

socalTECH

For our readers who haven't yet heard of your company, what's the idea behind StarGreetz? It also allows celebrities to talk to their fans, and offer them the opportunity purchase innovative, digital, personalized products like e-cards and invitiations. And, we will be launching more and more new products.

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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. John gave me the book after I spoke at his entrepreneurship class at UCSB. Obviously I’m assuming that you have a great product and/or strategy.

Guide 293
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Interview: Seth Epstein of SocialStay

InfoChachkie

8 ) SocialStay is effectively a B-to-B, SaaS product that requires you to simultaneously speak to several audiences (hotels, travelers, travel sites, etc.). Your team operates out of a barn on your idyllic, coastal property, yet you have created a world-class product. Social is not a hype movement; it is part of the web’s DNA.

Startup 233