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Los Angeles-based Leads360 , the developer of leads management software headed by Nick Hedges, said this morning that it has raised $15M in new funding. The round was led by Volition Capital, and also included RusticCanyon Partners. Leads360's software is used for managing and tracking sales leads. READ MORE>>.
Los Angeles based Leads360 , the developer of sales leads management software, thinks so, announcing today that it has launched a new product which uses a fancy algorithm to better assign and drive leads and sales followups. Pricing on the new product were not announced. READ MORE>>.
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I suspect both were at play in RusticCanyon Partners that went from a $500 million fund to around a $200 million fund. There are some very talented partners remaining at RusticCanyon and I’m told some committed LPs. You don’t have to hire as many sales people because much can be sold online.
This week’s guest was David Travers from RusticCanyon Partners. RusticCanyon is an LA-based, but geography-agnostic VC that is currently investing from a $200 million fund. Jeremy Liew, a respected VC from LightSpeed, obviously saw the change to ramp up sales. Read more: PEHub. 10mm in Series C.
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