Startup Professionals Musings
DECEMBER 14, 2013
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. There are multiple benefits to both you and your customer.
Both Sides of the Table
JANUARY 22, 2014
SEO marketing vs. social marketing. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Summary: Team Leadership skills, operating knowhow and industry knowledge are all tremendously important. Think of web vs. mobile. Connections?
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Startup Professionals Musings
NOVEMBER 3, 2012
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it.
Startup Professionals Musings
AUGUST 25, 2011
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Here is my summary of her detailed roadmap to get you back on the right track with a “customer-centric” approach rather than a “company-centric” approach: Find out what customers want and how they want to buy it.
Startup Professionals Musings
APRIL 7, 2017
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Distribute an Executive Summary and Recommendations report, as well as transcripts of your interviews, to all the key players in your company. There are multiple benefits to both you and your customer.
Both Sides of the Table
JANUARY 19, 2015
Best is if you have a combination of ad revenue, sponsorships and some forms of non ad revenue (subscriptions, merch, music sales, etc.). Summary : YouTube as a customer acquisition tool to building great online businesses is unrivaled today. Your tech needs to add value to content producers, the audience and advertisers.
Startup Professionals Musings
JUNE 18, 2012
Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. In summary, I see a historic shift taking place in the world today. We all know how much costs have come down on computer hardware, computer software, printers, PDAs, high-speed internet access, servers, and security measures.
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