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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

SEM 90
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Many Websites Look Like Zombies to Google Search

Startup Professionals Musings

Yet recent research indicates that almost half of small business websites are still missing these basics, and thus are essentially dead to the search world. The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions. SEO does not have to be a major expense.

Google 93
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

You are now reading one of about 50 million out there already. Search engine marketing (SEM). This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement.

SEM 95
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The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. New cost equations brought about by the Internet and social networking are causing a revolution, and a new age — the age of the entrepreneur — is dawning. Skip the IT consultants and build an entry website yourself to save $50K.

Startup 102
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You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. New cost equations brought about by the Internet and social networking are causing a revolution, and a new age — the age of the entrepreneur — is dawning. Skip the IT consultants and build an entry website yourself to save $50K.

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Get Your Website Out of the Internet Dead Zone

Startup Professionals Musings

Search engines like Google depend on website HTML tags, inbound and outbound links, and relevant content to do its ranking and matchmaking, and hopefully get your company found and near the top of customer search requests. The solution is basic search engine optimization (SEO). Marty Zwilling.

SEO 48