Both Sides of the Table

JANUARY 12, 2014

Yesterday I wrote a post about “ growth hacking ” and why I thought it was wrong that people were hating on the term unnecessarily. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. It’s worth a quick read. But it wasn’t to be.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

MARCH 25, 2016

If you’re not even spending any time thinking about what your market could be you’re simply being lazy and unprepared. For all of the talk about Salesforce.com controlling the CRM market I’m told they still have less than 20% market share. Let me be very direct. That is how great businesses are built.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

DECEMBER 2, 2009

Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below.

Customer 164

Customer Custom Advertising SEM 164