socalTECH

SEPTEMBER 9, 2010

Anametrix is headed by Blaise Barrelet, and develops software used to correlate web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, and market research. Tags: anametrix venture capital funding cloud analytics software. READ MORE>>.

Funding 154

Funding SEM Social Media San Diego 154

socalTECH

AUGUST 18, 2010

Anametrix is headed by Blasie Barrelet, and says it is developing software to correlate web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research and other data for businesses. Tags: anametrix venture capital angel investor business analytics software saas.

SEM 174

SEM Funding San Diego SaaS 174

SoCal CTO

FEBRUARY 25, 2009

Now, given our current economic crisis and VC ‘challenges’, the barriers to funding have gone up significantly as well. Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

Startup 150

Startup SEM IP SEO 150

Both Sides of the Table

FEBRUARY 7, 2013

And I certainly didn’t want him having to trapse up-and-down Sand Hill Road informing every VC of his next idea. And in a world where we increasingly log in to personal web time at late hours or on our mobile phones that’s no longer good enough.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. Also be careful about VCs.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

APRIL 4, 2011

How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Do you have a customer referral program? If so, make sure you can track which leads come from this. SEO is seldom “free.”.

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. And the obvious category, especially for a VC based out of LA, is video. Early evidence is good.

Advertising 284

Advertising Invest RSS CPC 284